Innovative Business Results

Larry Eiler talks with Marisa Smith on this week's Innovations in Michigan Business. Marisa Smith is the President of the Whole Brain Group. The Whole Brain Group derived their name from the idea of combining their complimentary skill sets into one collective "Whole Brain."

Larry & Marisa also discuss the Whole Brain Group's past work doing work flow automation. Over the years, the Whole Brain Group has established a presence in Michigan by providing custom web-based software for academic institutions like The University of Michigan and Michigan State University. Marisa talks about specific examples including the General Counsel Office for the University of Michigan.

Larry and Marisa also talk about "AccreditStation." The Whole Brain Group introduced their AccreditStation product in 2004, and began to expand their reach beyond Michigan, and have now gained a national reputation among research institutions as the leading provider of accreditation management and automation software. AccreditStation helps educational institutions, community hospitals, healthcare systems, and VA facilities manage successful AAHRPP accreditation projects by automating and streamlining the application process.

They also discuss "Press Room", another product that The Whole Brain Group offers. Press Room is another web based system that stores articles, press releases and videos, in a searchable archive.

This week's Innovations with Eiler and Pasick have Larry Eiler & Rob Pasick both discussing their own Michigan businesses.

Robert Pasick is a Ph.D from Harvard, and has been an executive coach in the city of Ann Arbor, Michigan. For the past 30 years, as an Organizational Psychologist and Executive Coach, he has helped leaders and their teams to perform well in challenging circumstances. Rob briefly discusses his new book, "Balanced Leadership in Unbalanced Times", & goes into depth talking about his clients, qualifications, & past.

Larry Eiler is the co-founder, chairman and chief executive of Eiler Communications, a public and investor relations and marketing firm in Ann Arbor, Michigan. The firm’s business expertise is in five core competencies – Positioning, Writing, Media Relations, Corporate Communications and Periodic Events.

Larry explains social media and how it can be used to market effectively, especially in a down-economy. He also discusses how new techonology is quite effective at reaching out to people & how it's a necessary tool to use as a business.