April 21st, 2009 Podcast

This week's Innovations with Eiler and Pasick have Larry Eiler & Rob Pasick both discussing their own Michigan businesses.

Robert Pasick is a Ph.D from Harvard, and has been an executive coach in the city of Ann Arbor, Michigan. For the past 30 years, as an Organizational Psychologist and Executive Coach, he has helped leaders and their teams to perform well in challenging circumstances. Rob briefly discusses his new book, "Balanced Leadership in Unbalanced Times", & goes into depth talking about his clients, qualifications, & past.

Larry Eiler is the co-founder, chairman and chief executive of Eiler Communications, a public and investor relations and marketing firm in Ann Arbor, Michigan. The firm’s business expertise is in five core competencies – Positioning, Writing, Media Relations, Corporate Communications and Periodic Events.

Larry explains social media and how it can be used to market effectively, especially in a down-economy. He also discusses how new techonology is quite effective at reaching out to people & how it's a necessary tool to use as a business.