Wed, 11 July 2007 This podcast has Larry Eiler speaking with Mike Gould about the new and different ways for businesses to communicate with customers. Larry talks about a lot of the new media out there, including podcasts, webcasts, and blogs, and how Eiler PR of Ann Arbor, Michigan, utilizes these different types of media to reach their customers. Larry also discusses different internet-related ways that companies can target their very specific audiences. He cites examples of different ways to optimize Google to help pull up your company for your potential audience and ways to refine this. There is also discussion of this podcast, and how this podcast has been able to focus on Michigan economy specifically, and Larry has been able to talk directly through this means about the different flourishing businesses in the state of Michigan. They also discuss the different methods and tools that will utilize and facilitate these different technologies. Comments[0] |
